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The Definitive Guide to CDPs
Learn how customer data will fuel the future of customer experience⏤a CDP will drive it
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Tealium for Creating a Single Customer View
Collect, unify, and activate data in real-time so you can deliver the moments your customers deserve
Understand and Delight Your Customers By Using Current and Complete Data
Today’s buyers browse on mobile devices, contact support centers, and shop in physical stores. With a single view of that customer data, brands can start to create amazing and personalized experiences.
![Personalize Customer Engagement]( "Personalize Customer Engagement")
Personalize Customer Engagement
![Access Customer Insights Faster]( "Access Customer Insights Faster")
Access Customer Insights Faster
![Analyze Cross-channel Behavior]( "Analyze Cross-channel Behavior")
Measure Cross-Channel Behavior
![Maximize a Best-of-breed Tech Stack]( "Maximize a Best-of-breed Tech Stack")
Maximize a Best-of-breed Tech Stack
Solutions to Key Business Challenges
Tealium helps you build an actionable single customer view (SCV) unique to your business and goals
![Get a 360° View]( "Get a 360° View")
Get a 360° View
Collect data across sources like the web, mobile, digital apps, digital products, IoT devices, offline data and more — all from one, central hub. We’ve got you covered with over 1300 pre-built integrations. However, if you need it, we also offer options to build your own.
![Build Your Own Insights]( "Build Your Own Insights")
Build Your Own Insights
Your business needs flexible capabilities to organize all that data coming from so many places. Tealium lets you construct a customer view based on your own business rules. You decide what powers identity resolution and what attributes are most important for insights and targeting.
![]( "machine-learning1x1")
Act on Richer Insights
Customer data is only valuable if you use it. Our industry-leading integration marketplace ensures you can use your customer data where you see fit — whether you send it to a BI, analytics, or ML solution, or directly trigger customer engagement actions.
Delivering Better Data to the World’s Most Innovative Enterprises
From A(dobe) to Z(endesk) we work with the tech stack you already have and make it better.
37%
Barcelo Hotel Group grew revenue 37% with cross-channel customer data powering their campaigns.
![Barcelo Hotel Group]( "Barcelo Hotel Group")
“The most important thing Tealium has given us is being owners of everything we put into our platforms...we’ve been given the autonomy to set priorities and to get our hands on the data whenever we need it.”
Johanna Álvarez
Adtech and Attribution Modeling Specialist of Data and Digital Media at Barceló Hotel Group
500+
Gap delivers personalized home page experiences powered by 500+ Tealium Badges and Audiences.
![GAP]( "GAP")
“Tealium played a big role to help delivering and creating those signals that we can action on”
Greg Phipps
Head of Digital Performance and Growth at Gap Inc.
![Barcelo Hotel Group]( "Barcelo Hotel Group")
![GAP]( "GAP")
![Personalize Customer Engagement]( "Personalize Customer Engagement")
Use Case 1
Personalize Customer Engagement
A cross-channel customer view allows you to understand your customer through data. Tealium allows you to build one consistent view of the customer across every customer-facing department. Use this view in any individual channel to drive personalized engagement.
![Get Deep Customer Insights Faster]( "Get Deep Customer Insights Faster")
Use Case 2
Get Deep Customer Insights Faster
When customer data is scattered, insights are incomplete, manual, and slow to surface. By unifying customer data in one platform, you have more data available to drive insights that are more complete and quicker to act upon.
![Measure Customer Behavior Across the Full Journey]( "Measure Customer Behavior Across the Full Journey")
Use Case 3
Measure Customer Behavior Across the Full Journey
To build a customer experience that engages customers in the moments that matter, all channels should have a common understanding of the customer. Tealium allows you to generate and syndicate customer insights to where they’re needed most so you can build a relevant, consistent customer experience.
![Maximize Your Best-of-breed Tech Stack]( "Maximize Your Best-of-breed Tech Stack")
Use Case 4
Maximize Your Best-of-breed Tech Stack
The world’s most customer-obsessed companies wisely invest in a best-of-breed tech stack. But technology and customer behaviors change quickly. With Tealium in place, you have a portable foundation of customer data that integrates with any tool to consistently engage customers now or in the future.
Keep the Technology Stack You Want Without Sacrificing Data Insights
Tealium features over 1,300+ turnkey integrations so you can quickly and effectively connect your systems and data.
View Integrations![View Integrations]( "View Integrations")
![Facebook]( "Facebook")
![Google]( "Google")
![The TradeDesk Logo]( "The TradeDesk Logo")
![Adobe]( "Adobe")
![Salesforce]( "Salesforce")
![Contentsquare]( "Contentsquare")
![Braze]( "Braze")
![Quantum Metrics]( "Quantum Metrics")
We’re Here to Help
Want to see how a single customer view would benefit your business? Let us show you how it can benefit customer engagement and insights alike.
The 2021 State of the CDP Report
See how customer data platforms (CDPs) are helping marketers adapt to key challenges in 2021.
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San Diego, CA 92121
+1 (858) 779-1344
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San Diego, CA 92121
+1 (858) 779-1344
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